Huron Valley
Demo build for a fictional lawn care, landscaping, and snow removal business in Ann Arbor. Six services, a before/after project gallery with four transformations, Google-style reviews, service-area list, and a structured quote form. On mobile, a sticky bottom bar keeps two actions permanently visible: click-to-call and a jump to the free quote form — the pattern trade businesses actually convert with.
Full case study: Proof first, phone always: a landscaping site built for how trades get hiredread →
01 — PROBLEM
Landscaping is bought on proof and reached by phone. Most contractor sites bury both — photos in a generic gallery, the number in the footer.
02 — APPROACH
Led with a before/after gallery as the proof, put a structured quote form on the page, and pinned a sticky mobile bar with click-to-call and a jump to the quote form so the two conversion paths are always one thumb away.
03 — OUTCOME
A demo build for a fictional Ann Arbor landscaping company showing the pattern for trade businesses: proof up top, and no scrolling required to call or request a quote.