Glow A2
Demo build for a fictional laser hair removal med spa in Ann Arbor. It's a conversion-focused landing page: outcome-first headline, published starting prices for eight treatment areas, a comparison table against waxing and shaving, reviews, an FAQ, and a booking form for a free consultation. The distinctive part is the owner tour — a panel that annotates the page's four conversion strategies (outcome headline, comparison table, transparent pricing, no-risk CTA) so a business owner reading the demo also reads the reasoning.
Full case study: A med spa landing page that annotates its own conversion choicesread →
01 — PROBLEM
Med spa sites usually hide pricing behind "call for quote" and lead with service names instead of outcomes. That costs trust and filters out nobody.
02 — APPROACH
Built a landing page that does the opposite — outcome-first headline, published starting prices, a laser-vs-waxing-vs-shaving comparison table, and a free-consultation CTA instead of a hard sell. An owner tour panel walks through each of these choices and why it's there.
03 — OUTCOME
A demo build for a fictional Ann Arbor med spa. The owner tour makes it double as a pitch: a spa owner sees the page and the reasoning behind it at the same time.